Symposium's in house marketing and public relations team have many years experience in business-to-business marketing and PR. We can combine this expertise with experience in targeting specialist audiences, such as human resources, pay and benefits and health & safety professionals to provide a truly unique service for suppliers in these sectors. Whether advising on marketing strategy, developing direct marketing campaigns or targeting specialist trade media, Symposium's team can bring unique skills and perspectives to enhance your campaigns.

Database Management and Direct Marketing
With thousands of names of prospective delegates in our database we can find the right target audience for your event. If we do not already have contacts in your field, we can research bespoke lists or purchase data from list brokers. We can also take your own data, clean and prepare it for mail shots and email marketing campaigns.

We can prepare bespoke mailings packs solely for you - drafting copy and arranging for the design, print, and dispatch of bulk mail shots. Alternatively, you can purchase inserts in our own regular mail shots targeting HR and related sectors - saving you the cost of data rental and database management while still enabling highly targeted delivery of your materials.

Public Relations
Our public relations team are business-to-business specialists with many years experience supporting clients, including from top five management consultancies, law firms, software developers and voucher providers.

While we can support any B2B campaign, Symposium's team bring additional, specialist knowledge of the issues and media in sectors related to our conferences. For example, we are active in pay and benefits, HR, health and safety, employment law, employee well-being, equalities, recruitment and talent management.

Email Marketing
Our marketing team regularly sends over 80,000 emails a week with targeted information promoting our events. Clients can lease data to run individual campaigns or advertise within existing email programmes to save costs.

Partnership Marketing
Symposium can act as a facilitator, bringing together 'coalitions of interest' to share marketing activities. In this way you can reduce costs, gain from partner's strengths and fill holes in your own capability - whether that is brand recognition, contacts, platforms for exposure or background expertise.

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