Client Case Study - 5RB
Media and Entertainment Law Conference

5RB, a leading set of barristers specialising in media and entertainment law, wanted help in coordinating a conference to demonstrate the expertise within their chambers.  They had significant in-house resources, but needed additional manpower to undertake certain tasks.  Symposium was able to flexibly design a package of support to suit 5RB's precise needs.

5RB had internal resources to define the key issues in media and entertainment law, select and invite speakers. Symposium provided services such as venue search and management, bookings processing, marketing support and conference logistics.

Symposium supported 5RB's in-house event marketing. A database of potential delegates was established and direct mail and email campaign materials developed.  A bespoke, 5RB branded booking facility was established on Symposium's website to enable online booking and Symposium staff handled calls on a "Booking Hotline".

Symposium identified the British Academy of Film and Television Arts (BAFTA) building in Piccadilly, London, as the right setting to hold the conference.  It was close to London's legal district, as many of the delegates were law professionals - and it reflected the high quality, entertainment focused, 5RB brand. 

On the day, Symposium staff were on hand to manage the venue and deal with the logistics involved in registering and meeting the needs of 120 paying delegates.  The conference ran smoothly and attendees left well informed, both about 5RB and the key contemporary legal issues in media and entertainment law.  Excellent feedback was received from delegates who enjoyed the day and felt it was a well-managed, worthwhile event.

"We already had individuals within the business who could design the programme and speak with authority on the major issues.  We also had our own design and marketing functions.  Symposium were the ideal choice for us because they meshed well with our own team, offering us a package that provided only the elements we needed. Those we especially benefited from were venue search/selection, bookings management and on-site production."

Karen Rock Monnick
Marketing Consultant
5RB

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