Marketing and Selling to HR
A unique networking forum, training opportunity and knowledge sharing event for sales and marketing professionals selling in the HR sector
Tuesday 11th December 2007  – CBI, London WC1A 1DU

Summary

An unmissable opportunity to network with your colleagues, take a strategic view of HR B2B marketing, discuss industry trends and join us for an end of year Christmas Champagne Party.

Topics Covered

• Strategic Overview - B2B marketing to the HR sector
• Building a great reputation in the HR services market
• Understanding the hopes, fears and needs of the HR psyche
• Getting your message through in an increasingly crowded market
• Understanding how the HR services market operates
• What do HR buyers really really want?
• Price, value, quality and risk – Navigating HR’s purchasing criteria
• Understanding the nuances of HR purchasing in the Public Sector
• A guided tour of the tendering and procurement jungle
• OJEC, Contract Monitoring and Pre- Qualification Exercises explained
• Question Time - Lively and topical debate on Selling and Marketing to HR

View full programme >

Speakers

Chair:

• Symposium Events – Steven Stanbury, Managing Director

Speakers from:

• Communications Management - Trevor Merriden, Workplace Practice Director (Former Editor of HR Magazine)
• easyJet – Karen Ann Allchurch, Head of HR Operations
• International Employee Benefits Association – Jeremy Hill, Secretary
• Recruitment and Employment Confederation – Helen Reynolds, Acting CEO
• The British Institute for Learning & Development – Jack Wills, Chairman
• Commercial Occupational Health Providers Association – Geny Foster, Director of COHPA & Managing Director of Medigold Health Consultancy
• The Voucher Association – Andrew Johnson, Director General
• Employee Assistance Professionals Association – Eric Marshall, Chair
• BiP Solutions – Eddie Regan, Senior Procurement Consultant

View full list of companies >