Overview
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This conference took place on 28th February 2006. If you would like to order copies of the speaker's slide presentations, you can still do this using the booking page here.
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Marketing Cities, Regions and Towns
Branding your city to attract investment
Tuesday, 28th February 2006
With cities competing globally for business and tourist investment, what is going to make one locality attract visitors, investment and growth? The perception of a city is crucial, and marketing techniques are increasingly relied on to create and manipulate that perception.
This one day conference is essential for anybody involved in the marketing, promotion and regeneration of cities and regions. Issues that will be addressed include the importance of branding, city identity, attracting business investment and tourism.
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