This conference took place on 28th November 2006. You can still order the presentations from the day here.

Sponsors Include:

Place Branding

Place Branding and Public Diplomacy is a new quarterly journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of place branding and to demonstrate how place branding strategies are implemented in practice.

Place branding is the practice of applying brand strategy and other marketing techniques and disciplines to the economic, social, political and cultural development of cities, regions and countries.

Place Branding and Public Diplomacy's Managing Editor is Simon Anholt, the leading authority on managing national identity and reputation who advises a number of governments on public diplomacy, brand strategy and development..

For more information or to access a free online sample please visit:

www.palgrave-journals.com/pb

Information for potential sponsors:
If your organisation would be interested in promoting itself through the wide variety of exhibitions, sponsorship and marketing opportunities available at this event, please email or call Amber Streten at astreten@symposium-events.co.uk or 020 7403 3990.