This conference took place on 29th November 2006. You can still order the presentations from the day here.

Using Events to Promote Your Area
Wednesday, 29th November 2006

This is the second day of our Marketing Cities Regions and Towns '06 Conference.

You may also be interested in Day One.

For cities to be competitive in today's global economy they need to have an identity. Whilst this can be achieved through marketing and branding, one way that has successfully re-defined many cities, regions and towns across the UK has been through the creation or hosting of a popular event. Events ranging from the book festival to the Olympic Games, can re-define an area, making it attractive for tourism and acting as a catalyst for regeneration.

Should you bid to host an international sporting occasion, or develop a home grown event, perhaps using an exciting historical or cultural occasion? How often should you run it? Will it attract visitors from overseas? How do you translate short term visitor numbers into long term growth?

This one day conference offers expert advice and practical examples of how events can re-define an area. Types of attractions that will be covered on the day include sports events, festivals and cultural events. The focus will be on selecting an event that is aligned to the brand of your area and ensuring that you attract the right type of visitor. This conference is crucial for anybody in marketing, promotion and regeneration areas throughout the UK.