This conference took place on 29th November 2006. You can still order the presentations from the day here.

9.00 - 9.50
Registration

Session One

9.50 - 10.00
Introduction by Conference Chair
Bernard Donoghue, Head of Government and Public Affairs, VisitBritain

10.00 - 10.30
Keynote Address
Joanna Baker, Director of Marketing and Public Affairs,
Edinburgh International Festival

• Defining the job - know your mission and communicate it
• Connecting with communities - audiences of all kinds
• Working with partners
• Anticipating and preparing for the future - the importance of innovation in events and infrastructures

10.30 - 11.00
Case Study
The Economic Benefits of Events
Drusilla Moody, Tourism and Visitor Services Manager,
Portsmouth City Council

• Impact of events on a waterfront economy
• How to attract the right type of visitor to Portsmouth
• Which events create the largest return on investment

11.00 - 11.15
Q & A Panel Session

11.15 - 11.45
Coffee, Networking & Exhibition

Session Two

11.45 - 12.15
Effectively Marketing an Event
Malcolm Gallagher, Director, BizVision and Fellow, Chartered Institute of Marketing

• Aligning an event to your brand
• Minimising the risk and maximising the opportunity
• Using accountable tourism marketing
• Positioning your event for the right results

12.15 - 12.45
How to Market an Event On-line
Victoria Selman, Director, SEMS Consultancy and Fellow,
Chartered Institute of Marketing

• Benefit from having a strong web presence
• How to promote your website
• Making your website user friendly
• Using your website to promote your region and events

12.45 - 1.00
Q & A Panel Session

1.00 - 2.00
Lunch, Networking & Exhibition

Session Three

2.00 - 2.30
Event-led Regeneration and the Impact on Tourism
Andrew Smith, Senior Lecturer, University of Westminster

• Uniting mega-event strategies with 'bottom-up' projects and wider tourism initiatives
• The value of event-themed, rather than merely event-led, regeneration
• Using events to progress long-term regeneration
  and tourism plans
• The imaginative post-event use of main sites, such as the provision of tourism sports
• Establishing an effective relationship between events, regeneration and tourism

2.30 - 3.00
Case Study: Belfast City Council
Olga Murtagh, Tourism Development Manager, Belfast City Council

• Strategic development and marketing
• Developing visitor and convention bureaus
• Creating an action plan for community tourism

3.00 - 3.15
Q & A Panel Session

3.15 - 3.30
Coffee, Networking & Exhibition

Session Four

3.30 - 4.00
Debate - The Future of Events in the UK
Drusilla Moody
Andrew Smith
Olga Murtagh

4.00
Conclusion by Conference Chair