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Marketing Cities, Regions and Towns 2008
Achieving Authenticity, Altering Preconceptions and Working in Partnership
Tuesday 11th March 2008, The Hatton Conference Centre, London
Summary
Featuring a handpicked panel of place marketing experts,
Marketing Cities, Regions and Towns 2008 is the authoritative
event to ensure you achieve your marketing goals. The 3rd
annual event provides you with best practice case study
examples to help you tackle prejudices, develop partnerships
and establish the requirements of a truly unique marketing
campaign. Combining focused presentations and interactive
workshops, Marketing Cities, Regions and Towns is a mustattend
event in the place marketing calendar.
Topics covered
- Targeting the right audience
- Achieving a youth and legacy focussed
marketing strategy
- Using your individualism to promote
your region
- Establishing realistic goals through
precise research
- Supporting and monitoring your
marketing team
- Implementing a Balanced Scorecard
- Making the brand work: Measuring
and monitoring progress
- Involving the community in
large-scale events
View full programme >
Speakers
Keynote Insight:
- Alex Aiken, Head of
Communication,
Westminster City Council
Chair:
- Tony Stanton – Chief Executive, England
Speakers from:
- VisitBritain – Stuart Barrow, Public Affairs Manager
- Chartered Institute of Marketing – Malcolm Gallagher, Fellow and Director, BizVision
- South West Regional Development Agency – Alan Berry, Community Regeneration Manager
- University of Westminster – Dr. Andrew Smith, Senior Lecturer
- Edinburgh City Council – Norman Ireland, Special Projects and Events Manager
- One NorthEast – Tania Robinson, Head of Marketing
- Visit London – Ken Kelling, Head of Communications
- Glazer Consulting - Ian Glazer, Brand Strategy Consultant
View full list of speakers >
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