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How many customer leads can we expect to get from sponsoring a Symposium conference?
Naturally, we cannot guarantee delegate interest in your products or services. However, we generally get good feedback on the number and quality of the leads that our conferences generate. In part this is because the event provides day long access to people, ensuring plenty of time to create meaningful relationships. Exhibitor stands are normally in the refreshment area, providing a branded meeting point during breaks and most exhibitors sit in on the conference, sharing the delegate experience and participating in the discussions - a great way to meet people and promote your cause!
A typical response from a sponsor, Colin Whitehead, Sales Director at ICAS, is this: 'We received a higher number of good quality sales leads at this one day symposium than at a recent three day staff benefits exhibition'.
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How many people attend your events?
Delegate numbers vary widely over different conferences and it is impossible, in advance, to predict exactly how many people an event will draw. To give you an idea of what to expect, our average event books between 70 and 120 paying delegates.
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What is special about your conferences?
Our events provide companies excellent targeting opportunities, as delegates are typically facing immediate challenges relating to the specific topic of the event. As we have over 40 events per year, you can select programmes that closely relate to the concerns and needs of your customers.
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Which sectors are delegates drawn from?
This very much depends on the topic of the conferences. Overall our conferences attract an even split from the private and public sectors with a few delegates from charities and not-for-profit organisations. A rough guide would be 45% private sector, 45% public sector and 10% charity.
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Can sponsors speak at the events?
This depends on the sponsorship package that has been agreed on. A 'Speaker' or 'Platform' Package includes a speaking slot for a representative of your organisation to talk on the issues involved with the conference. This can raise awareness of your brand among delegates and recipients of marketing material and position your organisation as a thought-leader. Our delegates are always interested to hear first hand experiences from people facing the same challenges and in the same roles as they are - so case studies where your clients are the speakers can be particularly effective.
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What marketing exposure do you provide for sponsors?
Again, this depends on the sponsor package you opt for. We can provide, on top of the speaking platform and/or exhibition stand on the day, prominent branding opportunities as a part of the direct marketing campaign. Your logo can be placed on the conference brochures that are mailed, typically, to between 20,000 and 40,000 people twice. Branding opportunities are also available as a part of our marketing emails. All sponsor information is also publicised on the, much read, conference pages of our website and contact details and a profile are usually included in the delegate documentation, which is kept and referred to by delegates following the event.
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Can we choose the location and the size of our exhibition stand?
We always try to maximise the time the delegates spend in the exhibition area. Stands are, therefore, usually placed where the delegates break for coffee, lunch and networking opportunities. Occasionally this does mean we have limitation on space and flexibility, but we always try to accommodate exhibitor preferences. We generally limit the number of exhibitors in order to try to give each company plenty of time with the delegates.
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Do you provide a full list of delegate contact details after your events?
If agreed in your contract, sponsors may be provided with the contact details of delegates. This means if you miss talking to anyone, or your conversations are cut short, you can get in touch later. We state clearly in our Terms and Conditions for delegates that their information may be passed to sponsors and other organisations directly involved in the event, so there are no data protection issues preventing us from passing on contact details to paying sponsors.
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Do sponsors receive reduced client places at events?
Sponsorship packages generally include a number of free places for members of your team or for customers. Some sponsors like to use events as opportunities to entertain and network with clients and we are happy to discuss discounts for block bookings and mutual marketing activities to enhance events.
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Can we have exclusivity for an event? We don't want our competitors there!
We are happy to discuss event exclusivity with sponsors. This gives you a head start on your competitors and we have had feedback that this makes a refreshing change from larger exhibitions, where there can be many stands clamouring for the attention of the few decision makers.
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Is there a discount if multiple events are sponsored?
We do provide discounts to companies who sponsor more than one event.
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What are the objectives of sponsors at your events?
Our sponsors have a variety of objectives when they choose to sponsor an event:
- To raise brand awareness
- To position themselves as thought-leaders
- To increase sales or find new prospects
- To improve business relations (networking)
- To test market a product
- To focus the agenda of their industry in a particular direction
- As a part of their client entertainment
- To generate publicity
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